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ISSN 0869-5377
Author: Антониоли Манола

Антониоли Манола

Manola Antonioli. PhD in Philosophy, Professor of Philosophy at the Laboratory for Philosophy, Architecture and Urban Research (GERPHAU) of the Higher National School of Architecture of Paris La Villette. Address: 3–15 quai Panhard et Levassor, 75013 Paris, France. E-mail:


The Aesthetic Stage of Production/Consumption and the Revolution of a Chosen Temporality / Logos. 2015. № 3 (105). P. 120-137
annotation:  The article follows the current evolution of culture into entertainment, which results in a loss of the political dimension of arts and culture (following Hannah Arendt). In his sharp critique of Society of consumption, Jean Baudrillard analyzes the paradox of the privileged place allocated to time in the organization of industrial society. He notes that the distribution of chances for free time is as skewed as the distribution of other types of welfare. The quality of free time is a distinguishing feature, a kind of distinction (Pierre Bourdieu). Contemporary myths about free time and leisure are based on an illusory desire to return use value to time. Yet this free time should be reinvested and dedicated to various tupes of consumer activities: tourism, culture, sports. Leisure becomes a field of dramatic contradictions, as individuals turn their hope towards freedom, and thus towards a system of compulsions. Thus, leisure also becomes a category of costs and production. Baudrillard later denounces the omnipresent nature of labor as a paradigm for all types of human activity, including leisure. In his theory of simulacrum, Baudrillard analyzed the transformation of cities into amusement parks. Gilles Lipovetsky and Jean Serroy built a theory about the growing world of aesthetics, produced by art capitalism. Production/consumption are increasingly taken to be the manifestations of leisure. The article will focus on a few key figures of art capitalism, especially those in the spheres of design and city-branding. Finally, André Gorz will help us to sketch a way out of the coalition of working and leisure time (where both are strained) through a revolution of chosen time.
Keywords:  culture; entertainment; temporality; capitalism; consumption; leisure
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