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ISSN 0869-5377
The Logos Journal

The Selfie: Between Democratization of Media and Self-Commodification


About author:
PhD in Philosophy, Associate Professor at the Department of Ontology, Logic and Cognitive Theory of the Faculty of Philosophy of the National Research University Higher School of Economics. Address: 21/4 Staraya Basmannaya str., 105066 Moscow, Russia. E-mail:

The article discusses the ambivalent phenomenon of the selfie—a self portrait taken with a digital camera and published on the web. It is argued that the selfie is a new language of selfdescription in society which can be interpreted through the ideological background of the authors. The selfie is presented as a factor in the democratization of media, but also as a possible tool for depersonalization and commodification of internet users. This is discussed in the context of feminist discussions on the role of selfies.

Keywords: selfie, internet, gender, feminism, media, commodification, critical theory

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